A free sidewalk board. Local ads that prove they work.

Restaurants and pubs get a dry-erase sidewalk board at no cost. Local businesses buy one of six ad spaces along the bottom, for a full year, with a QR code that shows how many people noticed.

Top: the host's space. Bottom: six local ads.

For restaurants and pubs

You get a professional black dry-erase A-frame board for your specials, events and daily messages. It costs you nothing, now or later.

We deliver it, keep you stocked with liquid chalk markers, and repair or replace it if it's damaged. You never advertise a competitor, and you can decline any advertiser.

The one ask: put the board out during your open hours for a year.

How it works for hosts

  1. We meet for 15 minutes. We agree where the board stands and which businesses are off-limits.
  2. We deliver and set up. The top of the board is yours from day one.
  3. You put it out each day. We handle ads, panel swaps, supplies and repairs.

For local businesses

Your ad sits in front of a busy local restaurant's door every day it's open, for a full year. That's about $1.50 a day.

Every ad has its own QR code. You get a regular report showing how many people scanned it, so you know what your money did. Most print ads can't tell you that.

Six spaces per board. No direct competitors side by side.

How it works for advertisers

  1. Pick your boards. The more boards you choose, the less each space costs.
  2. Approve your ad. Send artwork, or we design it with you, then print it weatherproof.
  3. Watch the scans. We install your ad and send you scan reports through the year.

Open spaces and pricing

Our first boards launch as a small pilot. Filled squares are sold; open squares are available.

One ad space, one year. Price per board.
Boards you advertise onPrice per boardYou save

What your scan report looks like

Each advertiser gets a report like this. It counts scans only; we never collect the names or contact details of people who scan.

Your business: board at [host restaurant]

Quarterly report
Sample, illustrative numbers
214QR scans this quarter
FriBusiest day for scans
5–7 pmBusiest time
Week 1 Week 12 Scans per week

Also from 308 Collective

Want customers to find you online as well as on the sidewalk? We also offer SEO and AI automation for local businesses, so you show up when people nearby search for what you do and spend less time on routine work.

Let's talk

Book a 15-minute call, or send a message and I'll reply within two business days.

Lisa McInnis, Founder, 308 Collective
Charlottetown, Prince Edward Island
info@308collective.ca
(902) 940-7062